Atheras, Extra Virgin Greek Olive Oil is a family-run business based in Toronto. This brand pours love and tradition into every bottle. From the olive groves, handpicked and cold-pressed all the way to your table.

Atheras, Extra Virgin Greek Olive Oil is a family-run business based in Toronto. This brand pours love and tradition into every bottle. From the olive groves, handpicked and cold-pressed all the way to your table.

Atheras, Extra Virgin Greek Olive Oil is a family-run business based in Toronto. This brand pours love and tradition into every bottle. From the olive groves, handpicked and cold-pressed all the way to your table.

Sector

Consumer Packaged Goods

Services

Brand Identity

Packaging

Credits

Radhika Maheshwari

Parinita Pachisia

Context

Atheras, formerly known as Petrina Harvest, has stood the test of time since 1936. It embodies more than just tradition; it is a beloved recipe handed down through generations—a testament to the enduring labour of love. This olive oil business aimed to distinguish itself in a competitive market while retaining its relevance among customers.

Sector

Consumer Packaged Goods

Services

Brand Identity

Packaging

Credits

Radhika Maheshwari

Parinita Pachisia

Context

Atheras, formerly known as Petrina Harvest, has stood the test of time since 1936. It embodies more than just tradition; it is a beloved recipe handed down through generations—a testament to the enduring labour of love. This olive oil business aimed to distinguish itself in a competitive market while retaining its relevance among customers.

Approach

The brand identity exudes a contemporary and crisp aesthetic, steering clear of overly ornate elements to reflect its timeless heritage. This direction aims to enhance a classic and traditional design with a poetic touch. The goal is to elevate the brand's values of elegance, purity, and tradition while standing out in a field where competitors' identities tend toward either dull antiquity or cold minimalism. The idea was to create a brand that is both simple and traditional without leaning too heavily towards either extreme. Regarding packaging, the deliberate choice of a white tin allows the illustration to take centre stage, conveying clear and concise messaging. The Atheras brandmark represents the love and lore of olive oil generation after generation. A cherished tradition since 1936, spanning three generations, it symbolizes more than just a product—it represents a heritage of tradition, recipe, and generational labour of love.

Detail

The supporting artwork depicts a sunset scene with subtle Greek architectural elements, while the colour palette draws inspiration from natural and earthy tones such as soil, olive green, and sky blue. The result is a recognisable system, with a tiny hint of what brings us back home, to elevate the vibe without disconnecting it from its down-to-earth roots.