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THIS PROJECT IS • SUSTAINABLE •

Recovr is an ozonated oil company offering a fresh take on everyday skincare. Its formulas aren’t about trends, they’re about trust.

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Sector

Beauty and Skincare

Services

Brand Strategy

Brand Identity

Credits

Radhika Maheshwari

Parinita Pachisia

Context

Skincare today is noisy, with numerous claims and a lack of clarity. Recovr strips things back. No overpromising, no fluff, just potent, science-backed formulations that make healing feel simple. It bridges the gap between clinical efficacy and everyday care. By infusing high-quality oils with activated ozone, Recovr creates products that repair, restore, and reconnect us to our skin’s natural intelligence.

Read More

Sector

Beauty and Skincare

Services

Brand Strategy

Brand Identity

Credits

Radhika Maheshwari

Parinita Pachisia

Context

Skincare today is noisy, with numerous claims and a lack of clarity. Recovr strips things back. No overpromising, no fluff, just potent, science-backed formulations that make healing feel simple. It bridges the gap between clinical efficacy and everyday care. By infusing high-quality oils with activated ozone, Recovr creates products that repair, restore, and reconnect us to our skin’s natural intelligence.

Approach

Recovr’s visual identity is built on clarity, trust, and restraint. Rooted in both science and warmth, the custom slab serif wordmark strikes a balance between medical credibility and human connection. In motion, the logo breaks apart into “Re” and “Covr”, visually echoing the transformation these oils spark in your skin. From irritation to recovery, from surface-level to deeply regenerative. Recovr’s palette is intentionally muted. These shades reflect the brand’s clinical clarity and no-fluff approach. Hints of neon, used sparingly, introduce a sense of activation. They represent the ozone itself: potent, charged, and full of possibility.

Recovr’s visual identity is built on clarity, trust, and restraint. Rooted in both science and warmth, the custom slab serif wordmark strikes a balance between medical credibility and human connection. In motion, the logo breaks apart into “Re” and “Covr”, visually echoing the transformation these oils spark in your skin. From irritation to recovery, from surface-level to deeply regenerative. Recovr’s palette is intentionally muted. These shades reflect the brand’s clinical clarity and no-fluff approach. Hints of neon, used sparingly, introduce a sense of activation. They represent the ozone itself: potent, charged, and full of possibility.

Detail

The structured letterforms exude reliability, while the gentle curves introduce softness, bridging the gap between clinical efficacy and personal care.

( DRAG → )

Approach

Packaging colours are not just aesthetic; they signal product differences while staying within a calming, science-first language. Icons are inspired by the circular structure of the ozone molecule (O₃), forming a visual shorthand for key product benefits like “high ozone saturation” and “pure and potent.” Imagery follows suit, textured, raw, and refreshingly real.

DETAIL

A recurring visual motif, the circular element from Recovr’s brandmark, appears across social content as a translucent overlay or layered texture. It reinforces the ozone molecule’s shape and adds rhythm to the layout, subtly linking science to aesthetics. These circles act as framing devices, background gradients, or motion elements that give the brand cohesion without overwhelming the viewer.

IMPACT

Recovr is a small revolution in how we approach healing: patient, precise, and personal. By using ozonated oils for everything from eczema and acne to burns and everyday balance, Recovr proves that simplicity, done right, can be powerful. This is care, reimagined.

Kova Media

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