Supplium is a modern-day growth engine for health and wellness brands in global marketplaces. While most distribution partners merely execute, Supplium elevates, transforming marketplace complexity into scalable success.
Approach
We anchored the brand development around the idea of “Turning Potential into Performance,” positioning Supplium as the structure behind scale. The brand strategy emphasised long-term growth over short-term gains, and quiet authority over flashy marketing. Visually, we developed a modular design system rooted in pixel art, representing Supplium’s role in bringing cohesion to the fragmented experience. A custom-cut angular ‘S’ leads the wordmark, signalling disruption, precision, and momentum. The visual language blends professionalism with adaptability: grounded, sharp, and unmistakably digital-native.
Detail
The icon system was built to echo Supplium’s modular, marketplace-first mindset. Each icon reflects structure, consistency, and the building-block nature of Supplium’s work. The style is clean, minimal, and digital-native, allowing the icons to function fluidly across web, platform dashboards, and reports. Together, they form a visual language that communicates complexity without overwhelming, helping Supplium show up with clarity, even in the smallest details.
IMPACT
The Supplium rebrand gave the company a distinct, confident identity that sets it apart in a traditionally transactional category. The new brand language helped unify internal teams around a clear sense of purpose and momentum, while offering external clients a more human, trustworthy face to a complex service.
